1、 Collection and use of personal information
The following provides some examples of the types of personal information that Everbright mall may collect and how we use such information:
2、 What personal information do we collect
When you create an account, buy products, download software updates and contact us, we may collect various information, including your name, mailing address, telephone number, e-mail address, contact information and preferences.
When you use Everbright mall to purchase goods or gift cards, Everbright mall may collect information related to the above persons provided by you, such as name, mailing address, e-mail address and telephone number. Everbright mall will use this information to meet your requirements, provide relevant products or services, or achieve anti fraud purposes.
In some jurisdictions, for the purpose of complying with the law, we may require users to provide identification issued by the government, but only in a few cases, such as customs declaration.
4、 How do we use your personal information
We will inform you of the latest product release, software update and activity forecast in time. If you don't want to be on our mailing list, you can opt out at any time by updating your preferences.
We may use your personal information (such as email address or mobile phone number) to verify and determine the user's identity.
We may use personal information to send important notices, such as order information about purchases. Since this information is very important for your communication with the mall, you cannot refuse to receive such information.
We will also use personal information for internal purposes such as audit, data analysis and research to improve Everbright mall's products, services and communication with customers.
5、 Collection and use of non personal information
We will also collect and use data that cannot be directly linked to any particular individual by itself. We may collect, use, transfer and disclose non personal information for any purpose. Below are some examples of non personal information we may collect and how we use it.
We will collect information such as occupation, language, zip code, area code, unique device identifier, referral URL, location and time zone when users use the product, so that we can better understand customers' behavior and improve our products, services and advertising.
We may collect and store detailed information about how you use our services, including search queries. Such information may be used to improve the results of our service delivery and make it more relevant. Such information usually does not involve your IP address, except for the following few cases: we need to ensure the quality of services provided through the Internet.
6、 Cookies and other technologies
Like most Internet services, we automatically collect certain information and store it in log files. Such information includes IP address, browser type and language, operating system, date / time stamp, etc.
We use this information to understand and analyze trends, manage the website, understand user behavior on the website, improve our products and services, and collect information on the overall audience characteristics of the user base. Everbright mall can use this information for our marketing and advertising services.
Pixel tags allow us to send email in a format that customers can read and tell us whether the email is open. We can use this information to reduce or eliminate email to customers.
It may be necessary for Everbright mall to disclose your personal information according to the laws, legal procedures, litigation and or the requirements of public institutions and government departments at home and abroad. We may also disclose information about you if we determine that disclosure is necessary or appropriate for national security, law enforcement or other matters of public importance.
We may also disclose information about you if we determine that disclosure is reasonably necessary to enforce our terms and conditions or protect our operations or users. In addition, in case of reorganization, merger or sale, we can transfer all personal information we collect to relevant third parties.
Protection of personal information Everbright mall attaches great importance to the security of your personal information. Everbright mall will use encryption technologies such as transport layer security protocol (TLS) to protect your personal information during transmission. When storing your personal data in Everbright mall, we will use computer systems with limited access rights, which are deployed in facilities protected by physical security measures. Your account and password are stored in encrypted form, which is also true when we use third-party storage space.
8、 Privacy issues